Susan G. Komen

The Ask: Provide recommendations regarding donor engagement and event design/logistics for the 2021 MORE THAN PINK walk

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The Insight: COVID restrictions pose an exciting opportunity to design a virtual event with new interactive programming that can reach more participants

The Execution: 

1. Consulted on and designed virtual, COVID compliant fundraising practices and interactive programming for annual Susan G. Komen More Than Pink Walk 

2. Developed conscious fundraising messaging & incentives to achieve incremental donation growth 

3. Drafted official Susan G. Komen Grant Proposal document for Circle of Promise program, designed to address breast healthcare disparities amongst African American women