The Ask: Expand market reach to feed Downtown Los Angeles & USC

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The Insight:  USC lacks a late night food option that easy, satisfies students cravings & keeps the party going

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The Campaign: #BiteOn - a satirical spin off/ode to of USC's "Fight On" rally call to revive your group's energy with an unapologetic, indulgent experience with Fat Sal's

 

Includes: Digital and bus stop advertising assets and a group delivery app innovation